SISJ FASHION – DESIGNER PROFILE: BY JOHNNY >
It’s all about Friday fashion and home-grown designers on the SISJ BLOG today! Our contributing editor, Elia Lom, introduces us to Johnny Schembri, designer and founder of label, By Johnny. Enjoy!
Johnny Schembri is the Sydney based fashion designer and founder of By Johhny. Founded in 2009, his designs encapsulate traditional and feminine silhouettes. His designs also have a contemporary twist. Schembri always embraces his signature digital prints, keeping the designs clean, minimalistic and edgy. Schembri quotes Versace as one of his main inspirations – letting the design do the talking without over accessorising. His looks are effortless and all they require is some great shoes, understated jewellery and a rockin’ attitude!
By Johnny’s SS14 collection is a combination of this season’s hottest trends: monochrome, pastels, kaleidoscope and scuba fabrics (which are super flattering for the female body!). His designs have a youthful edge but also includes some fine digital and feminine prints. He loves to include some strategically places peek-a-boo cut outs – even better, because of the great designs and cuts, you don’t even need to be summer bod ready (this man has thought of everything!). The collection also includes some lovely sheer lace dresses to layer over full underwear or over a contrasting slip – perfect for your LBD.
One perusal of his online store, it really is a one-stop-shop for the spring racing calendar. I like to think of it as a fusion of iconic designers; the iconic geometric YSL Mondrian Dress, Peter Pilotto’s front split skirts from SS 13-14 and Goot’s strong lines and cuts. By Johnny is now stocked at retail magnate Myer, as well as The Iconic and his e-store. This is the perfect time to shop-up a storm in-time for the Melbourne spring racing carnival!
SHOP THE COLLECTION > CLICK HERE
IMAGES VIA BY JOHNNY WEBSITE